Most coaches react. The best ones regulate.
Which one are you?

Next cohort starts Jan/Feb 2027

For Coaches, personal trainers whether in person or online who want better...




✔️Conversations

✔️Adherence 

✔️Retention 



without doing yet another generic “business” or “nutrition” course.


"A Connected Coach

is someone who understands themselves deeply enough to lead others responsibly  and skilled enough in behaviour change to make results repeatable."



Having the confidence in conversations, not worrying if clients are"sticking" to the plan, knowing how to navigate the inevitable relapses in the program. 

THE REAL PROBLEM (WHY THIS PROGRAM EXISTS)

Most coaches don't struggle with writing programs, and knowing the information that will deliver world class reults. 

Most coaches don't know how to help clients change their behaviour and deal with challenging situations. 
🚨 Clients ghosting after weeks 4–8
🚨 Check-ins full of “I know what to do, I just didn’t do it"
🚨 ”Emotional eating, all-or-nothing cycles and “f**k it” weeks
🚨 Clients whose lives are chaotic – stress, kids, work, sleep – and the plan doesn’t match reality
🚨 Feeling like they’re repeating themselves and not getting through.

Most education for coaches still focuses on:
  • Programming and periodisation
  • Macro splits and meal plans
  • Content and marketing

Almost nothing teaches you how to:

🟢 Properly screen a client beyond “goals and injuries
🟢 ”Understand their values, needs, traits, blind spots and readiness
🟢 Coach through ambivalence, resistance, self-sabotage and emotion
🟢 Communicate in a way they actually hear, remember and act on
🟢 Build long-term retention instead of short programme cycles

📍 That’s the gap The Connected Coach fills.

On average, coaches we work with are retaining clients for just six to seven months before they come to us. That's thousands of pounds walking out the door every year, month after month and it happens quietly enough that most coaches never actually add it up. ⭐️⭐️⭐️⭐️⭐️
"The biggest shift for me has been understanding my clients properly from day one, not just calories, macros and sessions, but their motivation and how to communicate with them. My confidence has grown massively. I'm six years into the industry and used to avoid difficult conversations, but now I can tackle them properly and actually listen instead of jumping straight to fixing the problem. My clients are more open with me now, they don't feel judged, so they talk to me honestly, and adherence has gone up because of it. This is the best course I've done since becoming a coach, it actually shows you how to coach, not just programme."
Matt
Online and in person Coach

The Connected Coach is for you if:

 You’re a personal trainer or online coach with at least a bit of experience under your belt.You know training and nutrition are not your limiting factor your coaching skills are.

 Your clients get some results, but not as consistently or deeply as you know is possible.

 You care about the human side of coaching. Psychology, communication, behaviour but haven’t had it put into a clear framework.

 You’re tired of “mindset” being reduced to motivational quotes and want real tools, scripts and processes you can use tomorrow.

 You want to become the coach clients stay with and refer, not just someone they try for 12 weeks.

Not sure yet? Book a fit call first

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THE OFFER

The Connected Coach  August Offer

Book your discovery call and you also get:
The Connected Coach 7 months program - Worth GBP 3200
Coaches Conference - worth GBP 150
Live Connected Coach Practical Days - worth GBP 500
MBTI Step I & II Personality Report - worth GBP 150

Total value: GBP 4,000

Your price today - 25% off when you book your call:

GBP 2,400 paid in full, or GBP 300 a month.

That's GBP 1,600 off the full value of everything included.

The Journey to becoming a
CONNECTED COACH

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Phase 1 
YOU – The Coach

"Fix the coach, and you fix half the coaching problems."

The problems this phase solves...

  • You react emotionally or inconsistently to clients (depending on stress / mood).
  • You have blind spots in how you communicate and coach.
  • You’re not clear on what kind of coach you want to be or what you stand for.
  • Your own energy, boundaries and life setup are quietly sabotaging your coaching.

Outcomes For you (the coach)...

  • Clear awareness of your traits, strengths, blind spots (MBTI Step I & II).
  • A defined vision & mission as a coach.
  • Better self-management: boundaries, energy, focus.


For your clients:

  • A more grounded, consistent, self-aware coach.
  • A clearer, more confident coaching presence they can trust.

For retention & results:

  • Fewer “emotional” or reactive decisions in coaching.
  • More stable, predictable client experiences.

For your business:

  • Stronger personal brand and positioning: “this is who I am and how I coach”.
  • Foundations for long-term scalability (you’re not constantly firefighting yourself).
  • Focus: Self-awareness, traits, values, vision, and coaching identity.

Phase 2 
ASSESS – Understanding Who’s in Front of You

"Stop guessing. Start truly understanding who’s in front of you."

The problems this phase solves...

  • Generic onboarding: “What’s your goal / any injuries / what’s your current training?”You don’t really know your client’s values, needs, readiness or reality.
  • You build programmes based on what they said in 10 minutes, not who they really are.
  • You only discover big issues (stress, food relationship, beliefs) after things go wrong.


Outcomes For you (the coach):

  • A repeatable intake & lifestyle audit you trust.
  • Confidence that you actually understand the person, not just the goal.

For your clients:

  • They feel seen, heard and understood from day one.
  • They start with realistic expectations and a more honest picture of themselves.


For retention & results:

  • Fewer mismatched clients and unrealistic starting plans.Less “this isn’t working” in weeks 4–6, because there’s better context upfront.


For your business:

  • Higher conversion from consult → sign-up (because the process feels premium).
  • Clear screening helps you filter out bad fits early, saving time and stress.

Phase 3 COMMUNICATE – Human-Centred Communication

"It’s not what you know. It’s what they hear, remember and act on."

The problems this phase solves...

  • Clients nod on calls… then do nothing.You over-explain, under-explain, or use language that doesn’t land.
  • Check-ins become box-ticking, not real conversations.
  • Feedback either feels too soft (no change) or too harsh (defensive clients).


Outcomes For you (the coach)...

  • Clear frameworks for goal setting, feedback and difficult conversations.
  • Ability to adapt your communication style to different personalities.


For your clients...

  • They finally understand the plan, the why, and their role in it.
  • They feel safe to be honest, instead of hiding struggles.


For retention & results...

  • More buy-in and ownership from clients → better adherence.
  • Less ghosting after you have “hard conversations”.


For your business...

  • Stronger reputation as a great communicator, not just a programme writer.
  • More referrals from clients who feel genuinely supported and understood.

Phase 4
CHANGE – Behaviour Change in Real Life

"Turn insight and good intentions into real-world, sustainable behaviour."

The problems this phase solves...

  • Clients know what to do but still don’t do it.You rely on willpower and reminders instead of solid behaviour systems.
  • You treat every lapse like a crisis (for them or you).Your programmes don’t fully match their capacity, life load and environment.


OutcomesFor you (the coach)...

  • A clear grasp of behaviour change, habits, and stages of change.
  • Tools to design minimum viable weeks and realistic habit plans.


For your clients...

  • Plans that match their life, not a fantasy schedule.
  • Strategies to handle lapses, busy periods and low-motivation weeks.


For retention & results...

Fewer “all-or-nothing” cycles and drop-offs.More clients steadily moving forward, even if imperfectly.

For your business...

Better client results → more screenshots, testimonials, and case studies.Less emotional labour chasing people → more headspace and capacity.

Phase 5 :
APPLY 

Building and refining a world class coaching product

The problems this phase solves...

  • You're delivering a good service, but you've never actually rebuilt it around what's really working.
  • Your client journey happened by accident, not by design.
  • You don't know which parts of your service are creating results, and which are just there.


OutcomesFor you (the coach)...

  • A rebuilt, deliberate client journey — every touchpoint mapped and intentional.
  • Confidence in your offer because you've stress-tested it against real client feedback.


For your clients...

  • A more joined-up, professional experience from first contact to renewal.


For retention & results...

Fewer “all-or-nothing” cycles and drop-offs.More clients steadily moving forward, even if imperfectly.

For your business...

A rebuilt offer you can price and sell with real confidence.

Phase 6 : INTEGRATE –  Maintenance & Retention

Emotional regualting yourself to constantly develop your coaching process.

The problems this phase solves...

  • You finish a programme, feel good for two weeks, then slip straight back into old patterns.
  • You react emotionally under pressure instead of coaching from a clear head.
  • You've never actually measured whether you've improved, you just assume you have.


Outcomes For you (the coach):

  • Practical emotional regulation systems pre-session routine, in-session awareness, post-session debrief not therapy, just habits that hold under pressure.
  • A leadership standard you can hold under pressure without losing the human in front of you.


For your clients:

  • A coach who stays consistent in hard conversations, not just when things are going well.


For retention & results:

  • Your retention numbers get measured against your own Module 1 baseline real proof of improvement, not a guess.


For your business:

  • Clarity on your pricing and identity going forward, plus a documented six-month plan so growth doesn't stop when the programme ends.

The Connected Coach Circle Method

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Our mission is to empower coaches to have the confidence, clarity tools and conviction to be able coach any client in any scenario. And to become the most clear and confident coach they can be. Resulting in doing more of the things they love because client stay longer and get world class results. 

OVER 50 YEARS EXPERIENCE
WITH A TEAM BACKING YOU
ALWAYS GOIGN THE EXTRA MILE FOR YOU
COACHING YOU OUT OF OUR BUSINESS

Nik & Ant (sometimes known as Ant & Dec or Max & Paddy) met 10 years ago whilst both working for pureGym. And simply had the same view and values of supporting coaches that we saw being churned out of level 3's and straight into being self employment and the system failing them. 

They started working with Sky over 8 years ago, as Sky qualified in nutritional consulting and coaching she bring a unique angle of expertise to coaches they work with.


this is why we created the connected coach and why its something needed in the industry right now! 

Check out what our client's have to say ...  

On average, coaches come to us retaining clients for six to seven months. After The Connected Coach, that typically doubles to twelve to fourteen months plus and client lifetime value roughly doubles with it.

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WHAT MAKES THIS DIFFERENT? 


This isn’t a template or a 10k-month gimmick. It’s high-touch point program built around YOU as a coach.

✅ Real coaching and mentoring every week
✅ Individualised personality report on you your strengths, blind spots and action points to improve in areas that will elevate your coaching impact.
✅ A combination of:
 LIVE VIRTUAL SESSIONS ON DEMAND TRAINING
 COMMUNITY BASED FEEDBACK.
✅ We wont just be teaching your theory, you will directly improving your skills and actively using them for immediate impact on your current clients & business.

"There are so many superlatives I could offer up about the experience - supportive, kind, considered, knowledgeable, invested, liberating are just a few. However, the thing for me, and the very reason I joined was that I feel part of a team. And you can't put a price on that when you are self-employed. Nik, any and now Sky are as invested in the success of our businesses as much as we are - and you can feel that."
Katy - Private Gym - SGPT coach - building a team and opening her gym.
"I have really enjoyed working with PTMA. I’ve learnt so much already and I know there’s even more to come. I always feel supported not only by Sky, Nik and Ant but by the amazing community they’ve made within the PTMA with other coaches. Everyone just wants the best for everyone! "
AMY - Face to face coach in a private gym and branching out online.

"I honestly could not begin to describe how being in the PTMA has changed my business and quite possibly my life. The level of support is unmatched and knowing you have 3 people ,with a large depth of knowledge in different areas, holding you accountable and giving feedback is class."

NATHAN - COMMERCIAL GYM - FACE TO FACE COACH - AND MNOW STARTING TO DOMINATE ONLINE TOO.

You must have questions ?

Do we actually get access to you? 

100% - Nik, Ant & Sky you have direct access to us. 

Will I get lost and not heard if its a "group program"

NO! we truly limit spaces for maximum impact. We will not be taking on more than 10 coaches in each cohort. 

Is it just webinars and pre-recorded videos? 

NO! It's about improving you as a coach, and having that improvement directly impact your clients results and therefore retention. 

So as well as webinars, lives, direct feedback. There is also direct application into your business using your clients as the case study.

Come on, how long as I am in a "contract" for? 

The program lasts for 6 months, simple. If you need to freeze, or life happens, then talk to us and I am sure we can accommodate. 

Will it work for me? 

Put int he work, turn up for yourself and your clients and embrace a growth mindset and you'll fly. 

It will be challenging, it will push you ... but that is where growth happens. 

Why are you different? 

over 50 years experience between us and upward of 70,000 hours of direct coaching experience. 

As well as certification, qualifications and the methods, frameworks, tools and models are steeped in research ... we are evidence lead, not bound. 

I've been stung before my mentors ... 

Unfortunately we hear this too often. Listen, it's a sceptical market with unethical "mentors" giving the good guys a bad name. So please reach out to any of our lint past or present. Take their word for our claims and promises .. not ours. 

Will I get feedback from you? 

You'll be sick of us! haha. 

WHAT YOU GET INSIDE THE PROGRAM?

This isn’t just a course.

This is high-impact program designed to increase client adherence and retention through improving your skills as a coach.

Write your awesome label here.

THE OFFER

The Connected Coach  August Offer

Book your discovery call and you also get:
The Connected Coach 7 months program - Worth GBP 3200
Coaches Conference - worth GBP 150
Live Connected Coach Practical Days - worth GBP 500
MBTI Step I & II Personality Report - worth GBP 150

Total value: GBP 4,000

Your price today - 25% off when you book your call:

GBP 2,400 paid in full, or GBP 300 a month.

That's GBP 1,600 off the full value of everything included.

Check out what our client's have to say ...  

On average, coaches come to us retaining clients for six to seven months. After The Connected Coach, that typically doubles to twelve to fourteen months plus and client lifetime value roughly doubles with it.


1:30 MINS
1:15 MINS

1:20 MINS
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2:40 MINS
1:40 MINS
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Here's a few more questions we get asked ... 

"Is this for new or experienced coaches?"


Both – as long as you already have basic training/nutrition knowledge and some experience with clients. This course doesn’t teach you what to programme or prescribe; it teaches you how to coach humans through it.

“Is this another business or marketing course?”


No. There are mentions of retention and client journey, but the focus is coaching skills, behaviour change and communication – the stuff that underpins everything else.

“What if I can’t make the live calls?”


All live calls are recorded and uploaded. You’ll also get application tasks, templates and community prompts, so you won’t fall behind.

“Do I need to know psychology already?”


No. We’ll introduce each model (SDT, TTM, MI etc.) in plain English and immediately show you how to apply it with clients.

“Will I get tools I can use with clients straight away?”


Yes. You’ll get screening templates, audit forms, question banks, feedback frameworks and habit planning tools that you can plug straight into your onboarding and check-ins.

Tell us what you really think ...

Think back to the start of the year? ...  

Are you ready for 3, 6, 9 months of wishing something is going to change? 

Or are you finally going to take action?

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Write your awesome label here.

Write your awesome label here.