I use to think motivating people was being there for them 24/7 and always being positive and affirming what they needed to do. I was completely wrong. This series we dig into what motivate is and isn't, and how to get the best out of clients by providing them the best possible environment to thrive in.

The reason is, I see so many coaches fall into this behaviour through sheer good intentions of trying to help their clients no matter what ... but is it really helping? thats the questions we need to look at and answer. The rescuer will try and fix all problems as fast as possible.

Fitness business focus a huge amount of time externally marketing to an audience through predominantly social media and the gym floor. And it's an area which is generally a weak area for fitness businesses. In these efforts, the industry forgets about maximising their best walking talking marketing machines .... "they're clients'. We break down some fundamentals of a great profitable referral campaign.

In the fitness industry especially personal training, the industry is very hyper focused on selling their WHAT!, or the features of their business. It's something we can explain easily, so is the go to call to action or copy of our ads and content. Although this is important, very few people can really differentiate between the competition. This is because they can't relate to a feature, but they can to your WHY. here we dive into this and how it can change your marketing.